How to buy a beauty mark online: 10 things you need to know
Read moreThe Australian Competition and Consumer Commission (ACCC) launched an investigation into the claims, which are being investigated by the Australian Federal Police (AFP).
In a statement on Wednesday, ACCC chair Rod Sims said it was reviewing the claims.”ACCC is aware of a series of complaints regarding online beauty mark sales, including the claims made by Mr Campbell and Ms Campbell,” Sims said.
“We are investigating these claims to determine whether the ACCC has a case to answer and whether the goods or services are in the public interest.”
He said the ACCCC would be providing an update to consumers in the coming weeks.
“The ACCC is committed to taking appropriate action against individuals who abuse the online beauty marketplace, and we will continue to take swift action to ensure that those who abuse this online marketplace do not get away with it,” Sims added.
Ms Campbell did not respond to a request for comment.
The Australian Business Council said the beauty mark issue was a concern for the retail industry, with many retailers worried about the quality of the products they sell and the cost of the mark.
“It’s an issue that has impacted the industry and consumers in terms of the cost, quality and perceived value of a brand,” the council’s CEO, Craig Lambert, said.
“It’s certainly something we’ve raised concerns about.”
In a letter to the ACC, Campbell’s spokeswoman said the company had no plans to alter the sale of its beauty mark.
In an email to ABC News, Campbell said its aim was to protect consumers from deceptive or misleading marketing.
“Our Beauty Mark is one of the most popular beauty products on the market, and our customers are entitled to be confident that they’re buying from trusted brands that are fair and honest,” she said.
The company also said it would offer a “fair” alternative to buy from other companies in the market.
“This offer includes a range of free beauty products, including all the products from other manufacturers, as well as our own brand products,” she added.
The ABC has contacted Campbell’s retail partner, New Look Beauty, for comment on the issue.
In a previous statement, Campbell had said it had no intention of changing its product offerings.
“To date, our Beauty Mark has remained unchanged, with the exception of the packaging and packaging accessories that we have introduced in response to complaints,” the statement said.
In March, Campbell announced a new range of skin-lightening creams, as part of a $4 million investment to improve its skin care range.
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