How a new fenty cosmetics campaign turned a disaster into a success
Fenty Beauty, one of the world’s largest beauty brands, is launching a new campaign to raise awareness about the impact of natural disasters in 2018.
Key points:Fenty Beauty’s latest campaign features the faces of celebrities including Beyonce, Miley Cyrus and Taylor SwiftThe campaign, entitled, will feature celebrity faces from across the US and CanadaThe campaign will highlight the impact natural disasters have on the communities affectedFenty says it will be running a campaign on social media on Friday, September 15, and will be looking for influencers to promote the campaignKey points – Fenty is using celebrities to raise money for disaster reliefFenty is hoping to raise $10m by selling a collection of products – and it wants to make sure they’re used – and to raise some awarenessFor the first time, Fenty has launched a crowdfunding campaign for disaster-related relief products.
“This is our fourth year of launching a disaster relief campaign.
We know it’s important to make a difference in the communities we serve, and that’s why we’re starting this new initiative with celebrity faces to bring some attention to the issue of natural disaster relief,” Fenty Global Marketing Director Julie Rottier said.”
In 2018, we’re going to be launching a series of disaster relief products to give people a way to support communities and individuals impacted by natural disasters, while also encouraging them to use the products that will benefit their families and communities in the weeks and months to come.”
The campaign is part of Fenty’s mission to help communities and organizations recover from natural disasters.
“We’ve seen that when you give back, we see a positive impact on communities and we know that people in need are a great source of inspiration and motivation for communities and charities to continue their work,” Ms Rottiers said.
The campaign aims to raise at least $10 million by selling the products – including some that are used by people living in disaster zones.
Fenty launched the campaign last month in conjunction with the UN.
“The UN is looking to make it a top priority to help the countries affected by natural hazards, and we are committed to helping those in need in the future,” Ms Mutha Karmakar, FyB’s Global Brand Director, said.
A photo of the star-studded collection of fenty products, including a face mask and a lip gloss, will be featured alongside the campaign on the company’s Instagram page.
The company says it’s also partnering with the United Nations and other organizations to bring awareness to the natural disasters that have taken place around the world.
“I think the best way to do that is to be involved in the community and to be part of the action,” Ms Karmarkar said.
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