How a new fenty cosmetics campaign turned a disaster into a success
Fenty Beauty, one of the world’s largest beauty brands, is launching a new campaign to raise awareness about the impact of natural disasters in 2018.
Key points:Fenty Beauty’s latest campaign features the faces of celebrities including Beyonce, Miley Cyrus and Taylor SwiftThe campaign, entitled, will feature celebrity faces from across the US and CanadaThe campaign will highlight the impact natural disasters have on the communities affectedFenty says it will be running a campaign on social media on Friday, September 15, and will be looking for influencers to promote the campaignKey points – Fenty is using celebrities to raise money for disaster reliefFenty is hoping to raise $10m by selling a collection of products – and it wants to make sure they’re used – and to raise some awarenessFor the first time, Fenty has launched a crowdfunding campaign for disaster-related relief products.
“This is our fourth year of launching a disaster relief campaign.
We know it’s important to make a difference in the communities we serve, and that’s why we’re starting this new initiative with celebrity faces to bring some attention to the issue of natural disaster relief,” Fenty Global Marketing Director Julie Rottier said.”
In 2018, we’re going to be launching a series of disaster relief products to give people a way to support communities and individuals impacted by natural disasters, while also encouraging them to use the products that will benefit their families and communities in the weeks and months to come.”
The campaign is part of Fenty’s mission to help communities and organizations recover from natural disasters.
“We’ve seen that when you give back, we see a positive impact on communities and we know that people in need are a great source of inspiration and motivation for communities and charities to continue their work,” Ms Rottiers said.
The campaign aims to raise at least $10 million by selling the products – including some that are used by people living in disaster zones.
Fenty launched the campaign last month in conjunction with the UN.
“The UN is looking to make it a top priority to help the countries affected by natural hazards, and we are committed to helping those in need in the future,” Ms Mutha Karmakar, FyB’s Global Brand Director, said.
A photo of the star-studded collection of fenty products, including a face mask and a lip gloss, will be featured alongside the campaign on the company’s Instagram page.
The company says it’s also partnering with the United Nations and other organizations to bring awareness to the natural disasters that have taken place around the world.
“I think the best way to do that is to be involved in the community and to be part of the action,” Ms Karmarkar said.
How to wake up to a beautiful disaster
When I woke up in the middle of the night in my bedroom, I was relieved to be alive.
I felt calm, refreshed, and rejuvenated.
It was one of the happiest days of my life.
I had a dream about my husband’s funeral and I felt more optimistic than ever.
My mind was clearer.
I was able to concentrate more and I had more energy.
It felt like I had less stress.
But it was a very short-lived feeling.
I woke from my nightmare and my husband was gone.
I thought, this is it.
I don’t have to go through this again.
But I was wrong.
I have lived through similar episodes before.
In the past, I would wake up in my bed crying.
But now I know that’s not the right way to feel.
I try to be positive, but I have to be honest with myself that I can’t change anything.
If I think about my own life and my own mistakes, I feel like I’m making my life worse.
But the good news is that I have a plan to change.
I’m on a plan.
I know what I have learned.
My plan is to find my voice and find my happiness again.
In order to do this, I need to learn how to be more assertive.
This is the hardest part of my journey, because I have no confidence in myself.
I can feel this way because I’m an introvert.
My emotions are a little more intense than my peers.
My best friend’s mother is a psychologist and she says, “You are the most beautiful woman alive.”
She has this incredible understanding of what you can and cannot do.
I’ve always been so fearful of what other people think about me.
So I have been trying to hide that fear by being assertive and not being afraid to ask for things.
But that can be hard because it feels like my anxiety is a burden.
It can feel like it’s my fault.
So the truth is, I’m just not confident enough to tell others how I feel.
But my journey is only beginning.
I am really excited to share this journey with my readers.
