In 2018, we all need a bit more French-ness in our lives, according to Marie-Laure Delabou, the fashion designer behind the French brand, H&M.
In fact, the French beauty brand has now opened a second store in the United States, in San Francisco.
The company, founded in 1992, has expanded from the US into other markets, including the UK and Spain.
The store in San Antonio features all-natural, organic products in a range of beauty essentials.
According to Delabouch, there’s a new wave of French-Americans moving into the US.
They want to feel at home, and it’s nice to see a fashion brand like H&Ms that is embracing that.
“The US is very much a place where people are coming from,” she said.
“We are very aware of that.
We’re not afraid of anything, and we think that people should feel at the same place.”
That includes, of course, the new beauty trend of “beauty in France” (beauty is also an umbrella term for fashion, accessories, home decor and the like).
The company has launched a website, beautyinfrance.com, and has partnered with a number of beauty brands, including Chanel and Prada.
It also has a website that provides reviews for its products.
Delaboub, who said she grew up in France, said she was “really proud” of the company’s new stores.
“The brand is not just about the product, but the brand’s mission is also about the people who are visiting,” she added.
“If they are able to be inspired by the brand, it gives them a sense of belonging.”
The company is now accepting submissions for a beauty contest.
The contest is being run by beauty blog Beautify, and will feature beauty products from more than 30 brands.
The winner will win a trip to Paris for a trip that includes a shopping spree with a selection of H& M and Louis Vuitton items.
The beauty bloggers who take part will be invited to attend the Paris Fashion Week fashion show in September.
This will include a visit to the H&MA store, which is expected to open in September 2019.
Delabs hopes that this will encourage French-American visitors to visit the company and see more of their beauty products.
“It’s a great opportunity to meet French people and learn about what they are looking for,” she explained.
“I’m very excited about what this opportunity will mean for me, and my family.”
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