A product made from beeswax is now being sold in supermarkets across the UK, as campaigners urged consumers to be mindful of what they put into their bodies.
Organic beauty products can be more environmentally friendly than those made from animal products, according to the Campaign for Cruelty-Free Cosmetics (CCSC), and they can even be used to treat diseases.
But for some, the idea of being told you shouldn’t use a product made by beeswox is a bit of a leap.
This year, the British cosmetics giant Johnson & Johnson has launched a new line of products containing the natural ingredient in the same way as those made with animal products.
In fact, the company is taking its product from its home base in South Africa to the UK in an attempt to attract more customers and raise awareness.
“Our intention is to create a more sustainable, compassionate and responsible approach to cruelty-free cosmetics,” said Caroline Houghton, senior marketing director at Johnson &amd.
“With this new line, we aim to encourage people to look beyond the ‘biohazard’ label and explore the benefits of using our natural ingredients.”
“We want people to embrace this new way of thinking and being in a world where they can create and share their own beauty products that are cruelty-Free and vegan.”
The new line includes a range of products for women, ranging from nail polish and lipsticks to body scrubs and facial treatments.
It’s the first time a cosmetics company has introduced a cruelty-neutral range in Britain.
“We’ve been very careful to create products that would not contain animal products and we have chosen a range that would have the highest level of safety and quality,” said Houghtons spokesperson.
The company is selling a range for women at £17.99 each, and a range to men at £18.99.
Although not all the products are cruelty free, all are made from 100 per cent organic plant-based ingredients.
According to Johnson &d, the products will be available in stores across the country starting next month.
A spokeswoman for the cosmetics company said the new line was a first for them.
But she said the company was also working to raise awareness about the need for the production of cruelty-less cosmetics.
“As part of our ongoing commitment to creating cruelty-safe products, Johnson &adm are offering a range exclusively made from natural ingredients, as well as new products to complement the range, which are available on the company’s website, in stores and online, beginning in the first quarter of 2019,” she said.
“We are working with leading retailers to increase the availability of these products and encourage customers to explore the range online and in stores.”
The new range of beauty products will help make sure consumers are aware of the products they’re purchasing.
Conducted by CCSC, a charity working to end animal cruelty, the campaign was launched by the National Union of Students and the British Association of Dermatologists.
I hope it helps to help us realise the beauty products we want to use, says Natalie Smith, from the British Cosmetics Association.
“The issue is really about making people realise what the products actually do and what they’re actually doing in terms of the ingredients that go into them.”
We have a duty to be compassionate to the planet, Natalie says.
And I think there’s a lot of people out there who have been looking for a way to make their lives easier, and they’re really into this idea that there’s no more need to be cruel to the environment.
“I’m sure it will help to help people realise the products we can use, said Natalie.
We’re seeing more and more of these vegan and cruelty-friendly products being sold, Natalie said.”
I hope people will be really inspired by these and start to think about whether they could do things differently and find a way of using those products that actually don’t use animal products.
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