Beautifully potted pink and pinky-white petals are the result of an intricate, multi-step process that began in the kitchen of a luxury New York home with an elaborate, elaborate and meticulously executed kitchen design.
In 2017, the company began experimenting with new colors, textures and shades to create the first-ever “pussy-shaped” lipstick, which will hit stores on Jan. 1, 2019.
The company, which is owned by cosmetics company Parfait Cosmetics, began experimenting at its new office in Brooklyn’s Lower East Side, a project that has seen the creation of a new, permanent home for the company.
While it’s not exactly a lipstick, the $3,500-per-month product is designed to provide an aesthetic that’s a little more feminine, while retaining a masculine, modern look.
“This is a lipstick that is going to be able to provide a masculine aesthetic, but not the feminine look that is typically associated with lipstick,” said Natalie Leavitt, the founder and CEO of Parfiet Cosmetics.
“It’s really a combination of feminine and masculine elements.
This is going on with the feminine elements, and the masculine elements are going on in the packaging.”
The company was founded by Leavits husband, Nicholas, a former designer at Louis Vuitton and LVMH, before Leavit launched Parfabeta in the fall of 2017.
When the company was looking to expand its offerings, Leavitz and the company’s team worked with the likes of Glamour and Harper Collins to help shape the makeup of their products.
Leavitt said she wanted to create a product that was easy to use, but had a “very refined feel.”
“I wanted it to be something that was very subtle and didn’t overpower,” Leavith said.
“I wanted the product to be very flattering, but also not overwhelm.”
The new lipstick is an exact replica of the formula of a lipstick and is made with a blend of five different ingredients.
The products are also available in four different shades of the iconic pink and white petals.
The company also created a “Pussy” shade for the products to be more palatable to those who are looking to achieve a more masculine, masculine-looking look.
“There are a lot of women in the world that are going through a lot, and there are a few men who are doing the same,” Lebitt said.
There are two shades of lipstick available, one is the pink and one is a “Beautiful Pink” that Leaviton says is “a slightly more masculine pink.”
The brand’s new lipstick, Parfetas, is designed for the perfect look and will be available to purchase at a retail price of $3.50 per pop.
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